The Pure Profit Power of Free Advertising
by Marc & Terry Goldman
The offline world is full of serious prospects who have lots of
money to spend and are extremely interested in purchasing
products and services being sold online. So how come more
online entrepreneurs aren't selling to these hot, pre-qualified
With all of the Direct Marketing horror stories out there, it's
no wonder why most online directors are deathly afraid of it.
And to make matters even worse, offline advertising has very
For instance, it would cost $2,500 (not including copywriting)
to send a mailing to 1,000 offline prospects; and close to
$7,000 to send that same mailing to 5,000 prospects. And this
is the low end of the price spectrum.
Advertising in a print magazine can cost anywhere from
$10,000-$40,000 -- and that doesn't even guarantee any results.
Large corporations may be able to pay these outrageous prices,
but what about small to mid-sized businesses that have a limited
budget and need to spend every dollar wisely? How can these
businesses afford to tap into this lucrative market?
The answer is this: By emulating a small group of very smart
and very successful marketers who have learned the secrets to
getting traditionally high priced offline advertising for free.
The best part is that the techniques they use can work for
anyone regardless of what they are selling.
You might be wondering exactly what is meant by "free
advertising." Well, free advertising is this: Any mention,
listing, or blurb about your product or service in a magazine,
newspaper, newsletter, book, manual, directory, or on TV or
radio. But more importantly, it's much more profitable than
paid advertising. How come?
Paid advertising is less credible because people instantly know
they are being sold something. However, free advertising has
built-in credibility. You might now be asking how this is
Here's an example: Let's say your local newspaper gives your
product or service a positive review. This is positive
advertising because the readers probably trust that newspaper,
and will therefore trust the review.
So how can your online business get millions of dollars worth of
free offline advertising? Here's how:
1. Submit Articles to Targeted Offline Publications. If you
are good at writing articles related to your products or
services, then write an article. Then submit it to one of the
highly targeted magazines or trade publications that cater
specifically to your target market. Every industry imaginable
has one or more publications, and those publications are starved
for quality articles.
When a well-respected magazine or newsletter publishes an
article you've written, you will instantly be "perceived" as an
expert by its readers. This is a great way to build your
credibility. You can then turn that trust into dollars for
yourself because people would rather buy from someone they trust
(someone who provided them with informative, educational,
insider information), than from someone who just placed a
2. Send Out Press Releases. Stories about your product in the
media are more believable and powerful than any paid ad you
could ever run. People generally trust the media, and
statistics show that most people first hear about a website
through traditional media, i.e. TV, radio or newspapers.
But in order for a press release to generate free publicity for
you, it must be well crafted, newsworthy, timely and full of
benefits for the audience of a particular publication. Most
importantly, it must relate to a publication's target audience.
In other words, do not submit a press release about a golf
website to "Cosmopolitan," but instead submit it to "Golf
3. Participate in Joint Ventures. This is one of the secrets
that direct marketing experts have used for years to increase
their businesses for free. It's also a great way for you to
break into the big leagues.
Let's say you know of someone who has a tremendously responsive
mailing list, which targets your audience. Approach this
individual and propose that you split your profits in exchange
for mailing your sales letter to his or her list.
Or, find a direct marketer who targets your audience, but sells
a non-competitive product or service. Ask them if they would be
willing to slip one of your promotional pieces (an insert) into
their mailing. Most marketers would be willing to do this as
long as you either let them take the orders for your products
and split the profits, or split the costs of the mailing.
These are just a few of the techniques you can use to tap into
the offline world of prospects with free advertising. And there
are numerous others that you could be using right now to
increase your sales. So what are you waiting for?
ABOUT THE AUTHOR
Article by Marc & Terry Goldman of goldbar.net. The
Insider Secrets of Free Advertising will show you
exactly how you can get completely FREE advertising for
almost any product or service you sell! Find out how YOU
can make over $200,000 a year using the pure profit power
of Free Advertising by clicking here: