Highly Targeted Sales Generators
by Shelley Lowery
If you're looking for a highly effective method of
increasing your Internet sales, then mini-sites may be
your answer. Mini-sites are one of the most effective
marketing tools online. Not only are they effective, but
they're also very inexpensive and easy to create.
The concept is simple. Create a one or two page websitethat completely focuses on one specific topic. Everything
within that page should have one purpose -- getting the
visitor to take action.
This page should be neatly designed in standard HTML with
no Flash or fancy plug- ins and very few graphics. There
should be no banners or outside links of any kind and
nothing that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number of
products, a good mini-site would focus on one specific
product instead of all of the products. You could create a
mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one
specific product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember ... the tighter the targeting the better.
* Title - Your "Title" should contain your most important
keywords. You've probably heard that before, but I've
found a slightly different method for optimizing the
title. Since mini-sites focus on just one product, place
the "most" important "keyword phrase" first. Not just your
most important phrase, but the keyword phrase that you
think people will use when they do a search. Instead of
capitalizing the first letter, type it in lowercase, as
most people type in all lowercase letters when searching.
This will assist you in ranking higher in the Search
Engine for your targeted audience.
* Description - Your description should focus on one
specific product and not generalize. Make sure you include
your most important keywords towards the beginning of your
description. In addition, make sure your description
describes your site in detail. You want your potential
visitors to know exactly what you're offering. Your
description should be less than 200 characters.
* Keywords - Concentrate on just a few keyword phrases.
* Heading tags - Search Engines pay close attention to the
text displayed within the "Heading" tags. Place your most
important keyword phrase within a "Heading" tag.
* Graphic Alt tags - Place a readable keyword phrase
within your graphic "Alt" tags.
* Text - All of your text should focus on your product.
There should be no filler text whatsoever. It should have
one specific purpose -- getting your visitor to take
action. Make sure you include your keyword phrases
throughout your text.
If you'd like to set up your mini-site using tables, try
to place your "Heading" text above your "Table" code. If
this isn't possible, make sure you include your keyword
phrases within your top left "Table cell" to assist you in
ranking higher in the Search Engines.
Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be
promoting. You can include extra incentives such as a free
bonus for purchasing the product or even your personal
recommendation. This is a great way to presell the
Hosting Your Mini-Site
Although it is much better to have your own domain name,
these sites can be hosted on a free server and still rank
high in the Search Engines. Keep in mind, free sites do
not build trust and credibility. No matter which option
you choose, make sure you place your most important
keyword phrase (the keyword phrase that you think people
will use when searching) within your web address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and
have a good conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted
traffic. Goto.com is the number one pay-per-click Search
Engine and will most likely produce the best results.
For additional options, visit:
information and reviews on a number of pay-per-click
The key to using this technique effectively is to bid on
"very" targeted keywords. This will weed out the casual
visitors and only attract your target audience. There's no
sense in paying for visitors who really weren't interested
to begin with.
In addition to bidding on keywords, you can also advertise
in targeted ezines and even purchase some targeted banner
advertising. Be creative and take the time to test all of
your promotions prior to spending a lot of money.
If you really want to increase your sales, create some
mini-sites. They are one of the cheapest and easiest to
create profit generators online.
Copyright © 2001, All rights reserved
ABOUT THE AUTHOR
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit including a guide to creating and
marketing an ebook and over fifty predesigned ebook
templates and ebook covers.
http://www.web-source.net/ebookstarter.htm Shelley invites
you to partner with her in her Ebook Starter affiliate
program. Visit: http://www.web-source.net