How to Double Your Subscription Rate in Less than a Day
© 2000 Harmony Major
Do you run your own ezine, or are you thinking of starting one?
If so, this little tip is going to prove to be VERY useful in
getting new subscribers to your newsletter. Follow along, and pay
attention. I'm going to give you an easy-to-follow, 3-step method
to possibly double your daily subscription rate in less than 24
Do you have a website? No?? You should. You can have subscription
requests flowing in easily and steadily each day, with almost NO
work on your part. Don't believe me? Well, you should know by now
that I always test what I teach, and this is EXACTLY what I've
Almost all of my subscribers come from my website, and I don't do
anything out of the ordinary to promote the ezine except continue
to build up traffic to my site. How do I do that? Well ... that's
another article. :-)
Here's how to use your website to explode your subscription rate:
-> FIRST STEP Write a KILLER Description
Write a two to three line "ad" for your ezine, briefly
summarizing your BEST benefit in the headline. You'll need a
5-6 word headline that will catch the reader's attention, AND
cause them to read further. You only have a few seconds, so
make it good.
If possible, put the word "free" in your headline, (for a free
ezine), while also targeting the specific type of visitor that
you want to read your ad and subscribe to your ezine.
The remainder of the description should list just a few key
points that would interest the type of readers that you've
already targeted in your headline. Don't make the mistake of
trying to tell them EVERY reason why they should subscribe.
The purpose of the description is to get them to visit your
ezine's home page, OR to subscribe on the spot, out of
So, have a method to subscribe RIGHT THERE on your short form,
AND a link to the main site for more info. Not everyone will
subscribe just from reading the description, so you need to
give people that need more details that other option.
-> SECOND STEP Optimizing Your Website Pages
Put a subscribe form on EVERY page of your website, at the top
or bottom of the page. (TIP Unless you have a more important
offer that you want to get noticed, put your subscribe form at
the TOP of each page.) You'll be surprised at the number of
new subscribers you'll get each day that never even visit your
ezine's home page, but will subscribe right from the form on
the other pages of your site.
-> THIRD STEP Get Those First-Time Visitors!
Now, here's the clincher. Write out a more detailed "ad" for
your ezine, and put this one at the very TOP of your website's
HOME page. You'll need for this one to be as closely related
to your website's theme as possible. The first reason is
because you don't want to turn your visitors away by having
them thinking they've come to the wrong site. The second
reason is because you want it to appeal to the majority of
your already targeted website visitors.
See exactly what I mean, and how I did this, at
NOTE: What? Your ezine DOESN'T relate to your website's main
theme?? You're in trouble. What's the point of publishing it,
then? I hope you have a VERY good reason, or you'll need to
re-think your strategy A.S.A.P.
Putting a subscribe box on every page of my website immediately
boosted my subscription rate by nearly 100%. Whereas I was only
getting 6-8 subscribers a day, I started getting about 11-13 a
day, just by using that one little technique. And, when I added
the form to the top of my home page, it brought me to about 15-18 subscribers a day -- double what I was getting before, all with
no on-going work on my part.
Every little bit helps. Now, I get about 30 subscribers a day
from the site subscribe forms, my home page subscribe forms, and
subscribe forms on my partner websites. What? I didn't tell you
that part? Well, partnering with other publishers is one more
EASY way to double your subscription rate AGAIN.
Want to find out how I went from 18 subscribers a day to 30? By
actually swapping ezine sign-up forms with another website owner.
One of my pages at HomeBasedHeaven.com got as much traffic as the
home page at Fawkner.com. So, I swapped ezine signup forms with
the Webmistress of that site. My form went on her home page, and
her form went on one of my secondary pages. My subscription rate
Now ... got any bright ideas for promoting YOUR ezine?
ABOUT THE AUTHOR
Harmony Major is the author of Yahoo! Secrets, where she reveals
how YOU can drive HUNDREDS more visitors to your site each day,
by getting a #1 listing on Yahoo. Don't just settle for "getting
listed." Use her instantly-effective tactics to boost your site
traffic with a TOP Yahoo listing! Visit: http://YahooSecrets.com