Free E-zine Advertising - It’s Worth The Headache
by Joshua Rose
Surprise, surprise! When I first went into “free e-zine” advertising, I did so with quite a bit of skepticism. When someone tells me they’re willing to run my ad for free, past experience tells me I’ll “get what I paid for” - Nothing!
Well, son of a gun - I was wrong. (Is that possible? Too often I’m afraid, especially when it comes to the topsy-turvy world of internet marketing.)
It's definitely worth doing. The bottom line is that your free ad will be put in front of tens of thousands of people, and the way the system is set-up, unlike FFA's and classifieds, there’s a pretty decent chance that your ad will actually be seen.
Here’s how it works:
There’s a large number of e-zines that will run your ads for free *as long as you become a subscriber*. Some run them weekly, others monthly and still others only once (you can always unsubscribe after your ad runs unless you find the content compelling).
The downside, however, is that you are going to be bombarded with e-zines. Some even send out multiple issues a day, so you may want to set up a separate e-mail address for this.
What’s more, you’re going to have to actually at least scan each one. First, you want to make sure your ad has been placed. Also, many require “ad codes” which appear in their issues to place your ad. In addition, you need to locate each e-zine’s submit link and ad format requirements.
Yes, this is indeed a headache. But the positive effect is that the other subscribers have to do the exact same thing. And while they’re looking for their own ads and/or their ad codes, they just might find something interesting about yours. So the very process builds in *readership*.
Now don’t expect your site counters to go through the roof. But if you develop strong ads, you can get some solid traffic, new subscribers and sales.
Now, of course I’m not going to leave you stranded searching for the e-zines that do this. That would take you days of research to locate the ones with a large enough subscriber base to make it worthwhile.
Go to http://www.tucats-design.com/ad/how.html for their excellent free service. They’ve already located these e-zines and will automatically subscribe you. So, at least one of the headaches is taken care of for you. But you will still need to read the newsletters and submit your ads.
After you’ve done this for a while, you may get *fed up* with the demands of maintaining your ads, but want to keep the response coming. Not to worry.
The best service I've located that will do it for you can be found at http://hop.clickbank.net/?jr9595/wizads. They charge just $7.95 (you will still have to initially confirm your subscriptions, so they eliminate about 98% of the work).
*You’ll want to track your ad response. You can get a free tracking service at hypertracker.com.
*Change you ad copy at least twice a month. Otherwise, you’ll notice a significant response falloff.
*When you’ve developed an ad *that pulls*, it’s probably time for some *paid* ezine advertising. Rather than being 1 of 50 ads, you’ll get 10 - 50 times the response in a more *content rich* e-zine that may run a half dozen ads. (There’s some *tricks of the trade* here as well, but we’ll save this for future issues. In the meantime, feel free to e-mail me your ad questions at mailto:email@example.com.)
The bottom line is that Ezines outsell any website, classifieds site, FFA … and so on by anywhere between 10 and 100 to 1! It's really that simple. So this is something you really want to get involved in.
And just as important, while you’re advertising your offers free, you can be building your own ezine subscriber base in the exact same way - by promoting your newsletter as well. Then you can multiply your profits and turn a *zero cost* ezine strategy into back-end sales.
And once you’ve got your own decent size list, you’ve basically conquered the internet. You’ll be wined and dined for *joint *venture projects. You’ll be able to advertise in any “paid advertising” ezine for free. You can market your own products, your affiliate products … you can leverage your list in a multitude of ways and across dozens of income streams.
What you can do is combine the free ezine advertising program described above, with Lee Benson's ezine building tactics described in an earlier issue.
I think you'll finding this dual approach to be especially effective (and cheap).
For those of you who haven't checked out the young and impressive Lee Benson yet, I think you'll find it well worth your time. You can go to the following link for all the details:
ABOUT THE AUTHOR
Joshua Rose cuts through the glut of Internet "hype" and
"false promises" to identify the "genuine" marketing
techniques that are REALLY getting the results. For more
"work smart" techniques, or to subscribe to his newsletter,