© 2000, by Harmony Major
Everyone wants to make REAL money online. Now, with this easy to
follow strategy, you can. Be sure not to skip any steps, and if
all goes well, you'll be well on your way to doubling your online
business income every month ... hopefully by next month!
1. Find a high-profit product or service to sell.
You want to find a product that makes you at least $25 in net
profit per sale. Even though you can promote your own lower
profit product (if you have one), in order to create the highest
income in the least amount of time, it's best to start out with
a higher-profit product.
2. Make a list of 20 ezines in your niche with 1,500 subscribers
I don't need to tell you to target the ezines as much as you can
and only consider opt-in lists. You're smart; you know that.
You won't be using all of these ezines now, but having the list
ready will save you eons of time later on. You'll be following
this plan over and over, and don't want to waste time hunting for
quality ezines every time you implement it.
By the way, you want to make a list of larger circulation ezines
(1,500 or more) for the fastest and highest response to your ad.
3. Place 10 top sponsor ads in 10 of the ezines on your list.
Choose 10 of your list of 20 ezines to advertise in this time
around. If you have a strict ad budget, keep that in mind when
deciding which to use first. Place as many ads in the higher
circulation OR the most targeted ezines that you can afford.
For more information on how to choose the BEST ezines for your
advertising dollars, read the article available by autoresponder
4. Stick with ezines that are published frequently -- but not
I've found that most daily ezines with a similar circulation as
less frequently published ezines actually generate LESS of a
response. This seems to be because, if readers get a certain
ezine every day, they generally pay less attention to the ads. On
the other hand, if readers are forced to wait every two weeks for
their favorite ezine, they'll likely savor each issue -- right
down to the last drop! (Oops, I mean the last ad.) ;-)
So, for this plan, try to advertise in ezines that aren't
published any more than once a week. Even though there are
exceptions, it's best to stick to this strategy initially.
5. Calculate your 'cost' per sale.
Let's say a sponsor ad in ezine #1 costs $100. Divide the cost of
the ad ($100) by the number of sales generated from that ad (10)
to get your 'cost' per sale ($10). Each sale generated from ezine
#1 cost you $10.
Now, let's say a sponsor ad in ezine #2 cost only $85. Divide the
cost of the ad ($85) by the number of sales generated from that
ad (3) to get your "cost" per sale ($28.33). OUCH! Each sale
generated from ezine #2 cost you $28.33!
Do this for each of your 10 ezine ads that ran this month.
6. Calculate the return on investment from each ad.
I know, I know. This isn't Algebra! Don't worry, we'll only be
doing a few more minor calculations. ;-)
Even though the ad in ezine #2 APPEARS to have cost less, you
actually paid a heck of a lot MORE for each sale it generated.
Assuming your product only nets you the bare minimum of $25 per
sale, you actually LOST money on the ad placed in ezine #2.
[($25 x 3) = $75 (- $85) = -10!]
Ezine #1 was clearly a better investment. Although that ad
required a larger up-front investment than ezine #2, your cost
per sale was lower, and your profit was higher!
[($25 x 10) = $250 (- $100) = $150 PROFIT]
7. Remove the five ezines that generated the least profit, and
replace those with five new ezines from your list of twenty.
As soon as all your ads have run and you've calculated the profit
from each, place your ad again in the five ezines that generated
the highest return on investment, and throw out the other five.
Replace those with five new ezines from your list of twenty, and
repeat the ad placement process.
NOTE: Use THE SAME AD in all of the ezines, ESPECIALLY the five
that initially brought you the highest return on investment. Run
that ad in those five ezines until your response begins to wane.
Then and ONLY then, tweak the ad to enhance your response.
8. Re-invest your profit into more advertising!
Every month, use 50% of last month's ad profits for placing MORE
ads. You don't have to use the money for ezine advertising, but
why change what's already working? As long as you remember to
re-invest 50% of your profits each month into more advertising,
your profits will continue to climb.
Think of it this way: The more you spend, the more you MAKE! Just
be sure to use a system similar to this one, so you're constantly
tracking your responses, calculating your return on investment,
and spending that money on advertising that you KNOW will work.
Seems TOO easy to work, doesn't it? Think again. Sometimes the
most effective means of promotion are the easiest to carry out,
and are right under our noses. A lot of excellent, money-making
promotional methods are commonly overlooked for that reason.
Don't let this one pass you by! Use it, use it again, then use it
ABOUT THE AUTHOR
Harmony Major is the author of Yahoo! Secrets, where she reveals
how YOU can drive HUNDREDS more visitors to your site each day,
by getting a #1 listing on Yahoo. Don't just settle for "getting
listed." Use her instantly-effective tactics to boost your site
traffic with a TOP Yahoo listing! Visit: http://YahooSecrets.com